#NVIVO #Sentiment Analysis

How to Tutorial - Sentiment Analysis using NVIVO for Windows – A Step by Step Guide – @ResearchBeast

Sentiment analysis is the interpretation and classification of emotions within voice and text data using text analysis techniques, allowing businesses and researchers to identify respondent’s sentiment towards products, brands or services in conversations and feedback.

In this step-by-step tutorial I have invited Dr. Rab Nawaz Lodhi to explain the step by step process of conducting sentiment analysis using Nvivo 12. Dr. Lodhi uses multiple transcriptions, audio and video files to conduct the sentiment analysis and provides important guidelines and tips for researchers.

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I would highly recommend these books. You can use the links to order the books from amazon.

1. Qualitative Data Analysis with NVivo (https://amzn.to/37ojPrx)
2. NVivo 12 Essentials (https://amzn.to/31S77jE)

Gear used for this video. You can use these links to buy these items on discounted price.
1. Canon EOS M50 Mirrorless Camera Kit w/EF-M15-45mm and 4K Video - Black - https://amzn.to/2LBugQB
2. Rode VideoMicro Compact On-Camera Microphone with Rycote Lyre Shock Mount - https://amzn.to/2s6mDKU
3. Manfrotto PIXI Mini Tripod, Black (MTPIXI-B) - https://amzn.to/2LAA4cK
4. Microsoft Surfacebook 2: https://amzn.to/3byf8P6

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