Wool misconceptions | Fjällräven Academy
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 Published On Mar 23, 2022

Let’s face it humans. When it comes to creating raw materials for functional outdoor use, sheep are better than us. By simply hanging around in the outdoors for at least 10 000 years (according to archaeological finds), they have managed to evolve a raw material that has so many functional advantages that it leaves other raw materials in the dust.

A material that has been along for that long of course comes with some misconceptions. Today, Johanna and Erik will answer some of the most frequent misconceptions about wool.

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The Arctic fox is an inquisitive little predator with impressive survival skills that fascinated our founder, Åke Nordin, so much that he named his outdoor company with its Swedish name - Fjällräven. Since 1960, we have created functional, durable and timeless equipment that aim to make any outdoor experience great and nature accessible to all.

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