Discover the business strategy behind APM Monaco, a leading affordable luxury jewelry brand. In this case study, we explore APM Monaco's rise from a family-run jewelry manufacturer to a global fashion powerhouse. Learn about their market positioning, product innovation, global expansion, and the challenges they face in a competitive luxury market. We also dive into the brand's unique Monaco heritage, customer engagement strategies, and growth opportunities. If you're interested in how APM Monaco stays ahead in the world of affordable luxury, this case study is for you!

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