We set out on a mission to discover the secrets of what makes a video go viral. Along the way we meet with Youtube stars past and present, from the viral sensations of yesterday to the modern breed of Influencers who have fine-tuned the art of audience building, algorithmic tampering and fan engagement. But as our journey takes us deeper into the heart of the Youtube machine, questions emerge about how exactly this platform that was supposed to democratise entertainment, has evolved. With dark humour and caustic wit, 100 Million Views uncovers the truth about a platform that promised transparency and democracy, but hides an exploitative, censored and unaccountable underbelly.