Microsoft Ads Dynamic Search Ads are very similar to Google's, but there are some differences in the set up as well as the control advertisers have. This video walks through everything you need to know to get started with Microsoft DSA campaigns for the first time. We'll cover the campaign settings, how to choose your targets, basic example of a page feed, and how DSA ads look compared to typical Search Network ads.

0:32 - How to Create DSA in Microsoft
1:25 - Microsoft DSA Campaign Settings
2:26 - Thoughts for Pages to Exclude from DSA Campaigns
3:13 - Creating a URL Page Feed for Microsoft DSA Campaigns
6:56 - Dynamic Ad Targeting Options within Microsoft Ads
9:34 - Creating Dynamic Search Ads
11:04 - Adding Ad Extensions to Microsoft DSA Campaigns
11:55 - Excluding Search Keywords from DSA
13:17 - Using Dynamic Targets as Exclusions

#dynamicsearchads #dsa #microsoftads #bingads
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