USAID continues its long-time support of the Philippine government's family planning program through a new campaign video dubbed “Sama-Sama Tayong mag-Family Planning” (Together, Let's Do Family Planning). The video is a fresh take on family planning to encourage Filipino couples to overcome their fears and seek out family planning information and services. Developed by USAID, the Philippine Department of Health, and the Commission on Population and Development, the video employed catchy lyrics designed to address the fear and anxiety that USAID-supported formative research found is a barrier to family planning use.