You probably find it effortless to indulge in video games or browse social media on your phone. I have no doubt that you can sit in front of a screen and engage in these activities for hours without losing focus.

However, when it comes to studying for just half an hour, it might feel daunting. And spending another hour working on your side business might not sound appealing at all.

Despite knowing logically that studying, exercising, or building a business would bring long-term benefits, you still find yourself drawn to watching TV, playing video games, and scrolling through social media.

One could argue that the reason is clear. One set of activities is easy and requires minimal effort, while the other set is challenging and demands your full dedication.

Yet, there are individuals who effortlessly study, exercise, or consistently work on their side projects.

This raises the question: Why are some people more motivated to tackle difficult tasks? And is there a way to make the process of doing challenging things easier?

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Siddharth Rajsekar aka Sidz is the author of the book You Can Coach and founder of the Internet Lifestyle Hub, one of the world's largest communities for coaches, trainers, teachers, and experts with over 25,000 members.

As an acclaimed lifestyle entrepreneur and international speaker, Siddharth has trained over 200,000 people in the last 10 years. Recognized as one of India's leading and sought-after “info-marketing” specialists, Siddharth has worked closely with renowned International experts like Robert Kiyosaki, T Harv Eker, Tony Robbins, Brian Tracy & Jack Canfield.

After running many multi-million dollar online campaigns for companies and helping people make money online in the last 10 years, Siddharth has developed and perfected the Freedom Business Model. The Freedom Business Model focuses on helping people take their expertise online and building a super-profitable digital coaching business, without an office or employees.

His mission is to reform the education and employment system by building a new breed of Digital Leaders, based on the core principles of humanity & simplicity and by enhancing one’s social skills, happiness, and overall productivity.

He is the author of the International Best-Seller, ‘You Can Coach’ that decodes all the steps for experts to successfully PLAN, LAUNCH, and GROW a digital coaching business to six figures a month.

Wearing multiple hats, Siddharth is a husband of a loving wife, a father of 2 boys, a minimalist, futurist, spiritualist, a YouTuber who has published over 500 videos, as well as a podcast host!