Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, advises startups to go very narrow in their customer segmentation. She shares how Eight Sleep learned this lesson and chose to reposition their brand.

—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US
Twitter:   / ecorner  
LinkedIn:   / stanfordtechnologyventuresprogram  
Facebook:   / stanfordtechnologyventuresprogram  
YouTube:    / ecorner  

LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.