Gameplay. In Club Penguin, players create and control cartoon penguin avatars to move around the island. Although the game is free to play, players can purchase membership and get extra special features such as purchasing clothing, decorating igloos, and much more.

Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon penguin-avatars and played in a winter-set virtual world.

Club Penguin started as a chat room called Penguin Chat by Rocketsnail Games. The game was replaced by a freemium mobile application called Club Penguin Island, which did not receive the success that the original online game had.