CONSUMER-BRAND RELATIONSHIPS AND BRAND LOYALTY IN TECHNOLOGY- MEDIATED SERVICES
Learning Indonesia Learning Indonesia
2.14K subscribers
147 views
23

 Published On Sep 25, 2024

Paper Review :
Giovanisa, A N & Athanasopouloub, P 2017, ‘Consumer-brand relationships and brand loyalty in technology-mediated Services’, Journal of Retailing and Consumer Services. http://dx.doi.org/10.1016/j.jretconse...

Reviewers: Kelompok 03 – Kelas B:
1. Noraisyah Zakiah
2. Lathiful Ilman Raufi

IT235204 Manajemen Teknologi dan Inovasi
Dosen Pengampu:
1. Dr. Ir. Tatang Akhmad Taufik, MSc., IPU
2. Prof. Dr. Ir. Tri Widjaja, MEng.

Sekolah Interdisiplin Manajemen dan Teknologi (SIMT) - ITS

#TatangTaufik #inovasi #teknologi #manajemeninovasi #manajementeknologi #SIMT #ITS #Brandperformance #Brand loyalty #Consumer_brand_relationships #Satisfaction #Trust #Commitment #Broadband_internet_services

Berbagi ilmu pengetahuan, pengalaman dan pendapat untuk memajukan Indonesia

show more

Share/Embed