My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns.

Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospective students and showcase campus life.

Key Takeaways:
Siena's video content team includes full-time staff and 10-15 student interns each semester.
Student-created content helps capture authentic campus moments that resonate with prospective students.
Analytics and A/B testing are used to teach interns about effective video marketing strategies.
Viral TikTok success has raised the bar for consistent, high-performing content creation.
Aerial video footage of campus events like Siena Fest has directly influenced enrollment decisions.
Repurposing long-form video content into short-form clips for platforms like YouTube Shorts is an efficient strategy.
Managing brand consistency and onboarding new student creators are ongoing challenges.
User-generated content campaigns can yield highly effective marketing materials.

Connect With Andy:
LinkedIn:   / amurphy-siena  

Viral "Dad on college tour" video:
https://www.tiktok.com/@sienacollege/...

Connect With John:
LinkedIn:   / johnazoni  
Website: https://unveild.tv
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