Embark on a journey to entrepreneurial success with Lee Russel as he unveils the secrets to refining your ideal customer profile (ICP)

🎯 Identifying Your Target Audience:
Discover why pinpointing your ideal customers is crucial for business sustainability and growth. Gain valuable insights into Lee's personal experiences and lessons learned along the way.

💡 Starting Broad, Narrowing Down:
Learn how to navigate the process of starting with a broad scope and gradually refining your ideal customer profile. Understand the importance of factors like willingness and ability to pay, specific needs, and accessibility.

🔍 Iterative Nature of the Process:
Explore the iterative nature of honing in on the ideal customer profile. Lee Russel shares practical strategies for gathering real insights and creating tangible personas that drive business success.

📈 Challenges and Rewards:
From struggling with unqualified leads to achieving record-breaking revenue, Lee reveals the transformative impact of understanding customers deeply and tailoring offerings to meet their needs.

🔑 Unlocking Growth Opportunities:
Join Lee on a journey to unlock growth opportunities by understanding your customers better. Discover how tailoring your business to your ideal customers can lead to thriving success.

📘 "The Minimal Viable Launch" is available on Amazon.

Link is here! https://amzn.eu/d/4ZueWpS

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Visit our Website: www.minimalviablelaunch.io
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00:00 Intro
00:56 Why Ideal Customer Profiles Are Important
04:39 What You Will Learn Today
06:57 What Is An ICP
13:11 What Actually Makes An Ideal Customer Profile Work
22:42 How Do You Create An ICP
25:46 Evolving Your ICP
26:49 How Finding Our ICP Worked For Us
35:45 Round Up