This week’s episode is about India’s Gold Obsession, Pitching to Anushka Sharma, and Silver Jewellery’s $4 billion Business as we welcome GIVA’s Co-founder Ishendra Agarwal to the Neon Show!

History of Gold & Silver As A Stored Value!

Why Does South India Love Jewellery So Much?!

How Has Perception Of Jewellery Changed?

How Did GIVA Pitch To Anushka Sharma?

All these JUICY topics and more in this HONEST & DETAILED conversation about India’s jewellery industry. A deep dive into how jewellery became such a large part of Indians’ lives & whether silver can eventually take over the jewellery sector in India… Tune in NOW!

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Siddhartha Ahluwalia, Founder, Neon Fund & Host, The Neon Show
Twitter:   / siddharthaa7  
LinkedIn:   / siddharthaahluwalia  
Instagram:   / siddhartha_a  
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CHAPTERS

00:00 - Precap
01:09 - Introducing Ishendra Agarwal, founder of GIVA
01:42 - History of Gold & Silver As A Stored Value!
05:19 - Evolution Of Gold & Silver In India!
09:04 - % of India That Invests In Jewellery
12:09 - Early Days Growing Up In Agra
13:29 - The GIVA Journey
19:55 - How Did GIVA Become Such A Recognizable Brand?
22:44 - Pitching To Anushka Sharma!
26:13 - Breaking Down India’s Jewellery Sector
30:02 - Why Are Making Charges So High For Silver?
32:17 - How Do Silver Brands Solve For Low Average Order Values?
35:25 - Breaking Down GIVA’s Revenue Structure
36:55 - Why Does South India Love Jewellery So Much?!
39:23 - How Has Perception Of Jewellery Changed?
44:34 - Will Made To Order Be The Future Of The Jewellery Sector?
46:47 - North India vs South India: Observations On Jewellery
52:01 - Can Tanishq Take Over Market Share For Jewellery In India?
56:26 - Concluding Remarks

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Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.

Hence was born The Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.

We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.

Follow #TheNeonShow on social media platforms:

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Twitter:   / theneonshoww  
LinkedIn:   / beneon  
Website: https://neon.fund/
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