Big Hit is a South Korean company that developed and manages BTS, which is a K-Pop group that's taking the world by storm. Big Hit recently went public hitting an $8 billion valuation. In this episode, you'll learn about what Big Hit is building that justifies its high valuation. 

Timestamps:
0:25 - Big Hit's $8 Billion IPO
1:40 - The Early Days of Big Hit Entertainment
3:46 - The Turning Point & Rise of Big Hit
4:15 - 2010, BTS enters the picture
7:00 - How Big Hit is growing into a tech company
7:55 - What is Weverse? Why did Big Hit develop it?
11:05 - Big Hit's Brilliant Move (Indirect Artist Involvement)
11:50 - BT21, Big Hit's Masterstroke
13:35 - TinyTan
15:15 - Learning Korean with BTS
15:50 - Big Hit's Game Development Subsidiary

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Brand Origins talks about brand disasters, brand origin stories, and random interesting tales about the world's most valuable brands.