It began with a phone call… a call that blazed a trail to multiple films (and ground-breaking research) about farmers regenerating their soil with cattle.

The farmers and ranchers we have filmed over the years regenerate their soils with practices that make their animals healthier and their operations more profitable.

Robust soils enable rainwater to sink into the earth rather than run off; and retain that water, so the ranches are much more resilient in drought.

Want to learn more?

Watch the project that started it all - it’s free on Youtube: search “soil carbon cowboys”. If you like that film, there’s nine more in the series waiting for you!