This time on BLUEPRINT, the B2B marketing podcast, Jakub sits down with Urszula Graczykowska, B2B Marketing Expert specializing in IT sector and Channel Marketing, experienced with global tech companies like Fujitsu and Dell Technologies.

They delve into the intricacies of mastering the partner channel in IT, discussing:
👉 Effective strategies for partner engagement and maintaining loyalty
👉 Overcoming challenges in partner collaboration and ensuring efficiency
👉 The impact of event marketing and transitioning to digital channels post-pandemic
👉 Budget allocation strategies for various scales of partner marketing initiatives
👉 Measuring the effectiveness of the partner channel beyond just sales metrics
…and much more.

📌 Urszula Graczykowska -   / graczykowska  
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Chapters:
00:00 - Intro

Partner Channel in the IT Industry
0:23 - Channel-led Countries Explanation
1:09 - The Partner Channel Definition
2:55 - The Importance of Partner Marketing for Business
4:56 - What Partners Bring to the Table
6:06 - Building Partner Trust and Loyalty
8:09 - The Added Value of Partner Channel

Partner or Event Marketing
9:24 - Is the Partner Marketing All About Events?
10:44 - Impact of the Pandemic on Events
11:48 - Goals for Events in Partner Marketing
12:38 - Emotional & Creative Activities in Partner Marketing
14:42 - Partner Program Structure

Partner Marketing Budgets
15:35 - Budget Allocation for USD 10,000
17:04 - Budget Allocation for USD 100,000

Tracking Results of Partner Activities
17:40 - Measuring Success in Partner Marketing
20:21 - Is Partner Channel more Marketing or Sales?
21:08 - Cooperating with the Sales Team
24:27 - Changes in Polish Partner Marketing

The Marketer’s Toolkit - Personal Perspective
26:57 - Personal Perspective on Work in Partner Marketing
29:20 - Importance of Strategy vs. Execution
31:37 - Practical Use of Marketing Models
33:30 - Evolution of the Partner Marketing Landscape
35:31- B2B Marketing Trends and Tools
38:15 - Advice for New B2B Marketers
39:49 - Areas for Further Exploration in Marketing
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