Musa Evin Leaves His Mark on the Fashion World at New York Fashion Week with Luigi Deri

Representing Turkey, Luigi Deri garnered widespread acclaim at New York Fashion Week. The brand, renowned for utilizing 100% Turkish fabrics, captivated the international media. Turkish designers' unique leather creations stood out among the show's highlights, leaving a memorable impact on the audience.

Luigi Deri's Ambitious U.S. Market Entry

Luigi Deri made a significant impact in the U.S. market with an impressive display of products from the Turkish leather industry at New York Fashion Week. Showcasing superior Turkish leather quality, the collections drew global attention. Musa Evin, Chairman of the Board, remarked, "We have brought Turkish designs to New York's runways, successfully representing Turkey's rich textile heritage on the global fashion platform."

Global Promotional Strategies

Luigi Deri has implemented diverse strategies to bolster its international presence. Here’s an insight into their approach:

Engaging Influential Designers

Evin suggests inviting prominent designers to Turkey, offering them opportunities to craft collections. This blend of Turkish craftsmanship and international design aims to enhance the brand’s allure.

Collaborating with Influencers

Evin plans collaborations with world-renowned bloggers and influencers, inviting them to Turkey to experience and promote Turkish leather products. This strategy leverages social media's vast reach to amplify brand visibility.

Expanding into Global Markets

Musa Evin, Chairman of Gürsel Deri Tekstil Kuyumculuk, emphasized targeting high-purchasing-power markets like the U.S. He noted that recent fairs and promotional efforts have significantly increased export rates.

Expansion in U.S. and Korea

U.S. Market: Effective promotional activities and fair participation have heightened awareness of Turkish leather in the U.S.
Korean Market: Efforts targeted at Korea have paved new paths for leather exports.

Sector Challenges and Solutions

Musa Evin identified a skilled labor shortage in the leather industry and proposed solutions:

Vocational Education

Establishing new vocational schools and providing scholarships for students. This initiative aims to attract and nurture skilled labor essential for the industry.

Improved Working Conditions

Offering wages above the minimum wage to graduates. This approach seeks to make the sector more appealing to young talent.

Impact of the Russia-Ukraine Conflict

Evin highlighted that leather exports to Russia and Ukraine have halted due to the war, posing significant challenges to trade within the sector.

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