The battle by scientists against irrational beliefs such as creationism is ultimately futile.
The work of Bruce Hood, a professor at Bristol University, suggests that magical and supernatural beliefs are hardwired into our brains from birth, and that religions are therefore tapping into a powerful psychological force.

"I think it is pointless to think that we can get people to abandon their belief systems because they are operating at such a fundamental level," said Prof Hood. "No amount of rational evidence is going to be taken on board to get people to abandon those ideas."

See also:
http://www.elementsofhumanity.com/#/v...
http://www.guardian.co.uk/world/2006/...
http://psychology.psy.bris.ac.uk/peop...