Have you ever experienced that 'What-the-hell' moment, much like the flat-tyre syndrome? Imagine driving home after a long day, and suddenly, your tyre bursts. Frustration boils over, and you end up slashing all four tyres in a fit of madness. Eventually, you call for a tow truck to replace all four!

In fitness and weight loss, this phenomenon is known as the 'What-the-hell' effect, and it can seriously derail your progress. You stick to your diet perfectly, but a moment of weakness leads to a binge.

The problem lies in both physiology and psychology.

In this week's episode of The Enterprise Fitness Podcast, I explore the starting point for making sustainable changes. This episode was recorded during a recent trainer's internship, where I shared insights into achieving remarkable results."

Join us for this enlightening discussion on the psychology of behavior change. Don't miss it!