Established in 2018, the Bid Factor Awards (BFAs) have become one of Europe's biggest and most prestigious trader events. It’s our opportunity to celebrate the region’s trailblazing digital campaigns and recognize the traders flexing the full capabilities of programmatic advertising. Watch this video to learn more about this year's winning case study in the Best Use of Omnichannel category for the approach that best aligns multiple channels, especially emerging ones, to the customer journey, from awareness to conversion, Optic 2000: https://bit.ly/4eC7ML7

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The Trade Desk is a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters. Learn more: https://bit.ly/3uJDbZN