The Fall/Winter 2024 collection from Prada takes center stage in this groundbreaking visual narrative. Starring Prada Ambassadors Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer and Letitia Wright the Prada 2024 campaign elevates fall-winter collection to new heights. Prada FW24 and Miranda July’s unique vision brings to life a captivating narrative, merging fashion with authentic human moments. The campaign showcases the collection’s sophistication and versatility while embodying Prada’s innovative spirit.

Discover more about the Prada FW 2024 campaign here: https://shorturl.at/Iu1Ft

Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer and Letitia Wright filmed by Garret Bradley
Creative Direction Ferdinando Verderi
Words by Miranda July

#PradaFW24 #Prada

Subscribe to Prada’s YouTube channel:    / @prada  
TikTok:   / prada  
Instagram:   / prada  
X:   / prada  
Facebook:   / prada