Iztok Franko is the founder of Diggintravel and host of the Diggintravel podcast. Recently, the company released their Airline Digital Optimization Yearbook so we asked Iztok to talk to us about what this means and why it is important for airlines to implement a digitalization model that succeeds.

Get your 2023 Airline Digital Optimization Yearbook now: https://diggintravel.com/ebooks/2023-...

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Website & Social
Website: https://www.branchspace.com/
LinkedIn:   / branchspace-digital-reinvented  
Twitter:   / branchspace  
Instagram:   / branchspace_digital_reinvented  
Facebook: https://www.facebook.com/profile.php?...

Future Picks Podcast
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/3n9jbTY...

Articles
Offer & Order Management: how to be ready for customer-centric airline distribution: https://www.branchspace.com/blog/offe...
Lessons in Airline UX/UI: how to design a customer-centric experience: https://www.branchspace.com/blog/less...
How Air Malta is reinventing its digital experience in airline retail: https://www.branchspace.com/blog/how-...
How Air Malta is reinventing its digital experience in airline retail - Part 2: https://www.branchspace.com/blog/how-...

Timestamps
00:00 Intro
00:39 Conversation with Iztok
01:22 Diggintravel's Yearbook
03:46 The digital optimization model
06:07 The evolution of digitalization in the airline industry
08:14 Surprising results from the Yearbook
10:22 The focus of investment in Internet Booking Engines
12:16 A good implementation of digital optimization
14:16 Main challenges airlines face
15:56 The technology that will impact the airline industry
19:33 We asked ChatGPT to explain Offer and Order Management
19:53 The impact of the Yearbook
21:45 Recommendations
25:05 The Diggintravel Podcast