When you're building a photography business, you're often focused on marketing to your local market—but what if your target audience actually consists of tourists who don't live near you? Jess Fernandez built her business on exactly that: Hawaiian vacations. 

Living in Maui, Jess realized that the best portrait market for her to dive into was within documenting vacations for tourists. Listen in as Jess shares how she built her business running Google ads for three months, investing time into her SEO, and creating an experience that led to repeat clients and referrals.

The Business-First Creatives Podcast is brought to you by Systems and Client Experience Expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.

Review full show notes and resources at coliejames.com/podcast

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Here are the highlights…

[1:38] Get to Know Jess
[5:46] From Starting Ads to Booking Clients
[9:09] The Pandemic Hustle—SEO Strategy
[9:40] SEO Over Google Ads
[11:49] Current Business Set Up
[13:31] Convincing Vacationers She's the Right Photographer
[15:58] Repeat & Referrals
[17:37] Is Google Ads a Viable Option for New Businesses?
[21:06] Keywords
[22:21] Beyond Family Photography
[24:51] Life Changes & The Longevity of Business
[27:32] Outsourcing IPS
[32:45] What Jess Outsources
[34:56] Biggest Fuck Up