AI is changing faster than we can sometimes process and will likely do so for a while. The recent tech layoffs have also not spared UX professionals, adding to the uncertainty about our future roles in this rapidly changing environment. While there is still much we don't know about AI, Don Norman, co-founder of NN/g, and Sarah Gibbons, VP at NN/g, share their insights on the future roles of designers, encouraging professionals to think big in the wake of AI's advancements.

Don Norman’s Website - https://jnd.org/

NN/g Articles & Training Courses:
AI as a UX Assistant - https://www.nngroup.com/articles/gene...
AI as a UX Assistant - https://www.nngroup.com/articles/ai-r...
The 4 Degrees of Anthropomorphism of Generative AI - https://www.nngroup.com/articles/anth...
AI Chat Is Not (Always) the Answer - https://www.nngroup.com/articles/ai-c...
AI-Powered Tools for UX Research: Issues and Limitations - https://www.nngroup.com/articles/ai-p...
Prompt Structure in Conversations with Generative AI - https://www.nngroup.com/articles/ai-p...
Sycophancy in Generative-AI Chatbots - https://www.nngroup.com/articles/syco...
New Course: Practical AI for UX Professionals - https://www.nngroup.com/courses/pract...

Chapters:
0:00 - Intro
1:13 - What will designers’ role be as AI and expands?
18:18 - What is going to stay the same as AI expands?
23:16 - Rapid Fire Questions