You probably heard of the "10 Step Korean Skin Care Routine" - an elaborate multi-step skin care routine that allegedly originated in South Korea.

For many years, Western beauty retailers and magazines presented the 10 Step Korean Skin Care Routine as the secret behind the perfect skin of Korean celebrities, a mystic ritual that all Korean women, or at least most Korean women, followed twice a day every single day to get the perfect glass skin.

However, this couldn't be further from the truth, as I'm going to break down in this video.

An article with all data and original sources is available on my website:

https://themonodist.com/2021/10/26/th...

The video is available with English, Italian and Korean subtitles:

🇬🇧 The 10 Step Korean Skin Care Routine Is Not Real (and Never Was)
🇮🇹 [SUB ITA] I 10 Step della skincare routine coreana? Mai esistiti: un'esperta sfata il mito k-beauty.
🇰🇷 [한글자막] 외국인들이 한국 스킨케어에 대해 잘못 알고 있는 이유 🤔

#koreanskincare #koreanbeauty #koreanskincareroutine

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▌ TIMESTAMPS

0:00 - Intro
1:51 - Part 1: Birth of a myth
06:28 - Part 2: Real beauty habits of Koreans
08:55 - Part 3: Why the myth is toxic

▌ RESOURCES

* 2014 결산 해외 언론서 주목한 K-Beauty 특징 세 가지, 뷰티경제, 2014.12.17
https://www.thebk.co.kr/news/articleV...


* 해외에서 더 유명한 K-스킨케어법?, Beauty+, 2018.01.03
https://m.post.naver.com/viewer/postV...

* Rituals and Myths of Korean Skin Care Practices: The Emergence of K-beauty inthe Global Marketplace, Yoo Jin Kwon, 2020.10
http://kjournal.co.kr/xml/26583/26583...

* “10 Step Korean Skin Care routine” search volume analysis (2004-), Google Trends
https://trends.google.com/trends/expl...

* 뷰티 트렌드 리포트 2015, Opensurvey 2015.04.03
https://blog.opensurvey.co.kr/trendre...

* “The 10-Step Korean Skincare Routine”, Into The Gloss, 2014.04 https://intothegloss.com/2014/04/kore...

* How the 10-step Korean skin care routine changed American skin care, Vox, 2019.01.17
https://www.vox.com/2019/1/17/1745004...

* The Creator of the 10-Step K-Beauty Skin-Care Routine Says We’ve All Been Doing It Wrong, Well+Good, 2019.03.27
https://www.wellandgood.com/the-korea...

* Charlotte Cho Teaches Us About The K-beauty Glow, The Wellnest, 2020.06.26
https://www.humnutrition.com/blog/k-b...

* Korea Unemployment at 21-Year High as a Million Jobs Lost, Bloomberg, 2021.02.10
https://www.bloomberg.com/news/articl...

* South Koreans are working themselves to death. Can they get their lives back?, CNN, 2018.11.05
https://edition.cnn.com/2018/11/04/as...


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▌ DISCLAIMER

I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in the video.

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