What Does Luxury Mean Today?
If you ask five individuals what luxury implies, you'll almost certainly get five distinct replies, with some common themes. Part of the issue is that our perceptions of luxury are shifting, and a person's cultural background will influence how they perceive it – posing a new barrier for car manufacturers' seeking to reach a global audience. The concept of luxury is psychologically based and highly subjective.

Researchers have established common facets in the notion of luxury:

Aesthetics;
Highest Premium Quality;
Personal Experiences;
Self-Pleasure;
Expensiveness.

In terms of refinement, luxury automobiles and daily cars are becoming increasingly similar. It can be difficult to identify whether the car you're driving is a "premium" trim level or a true luxury vehicle. Here are three foolproof methods for determining which is which.
With a few exceptions, analog clocks on the dashboard are a luxury vehicle's only amenity. A factory stock analog clock will not be found in a Honda Civic, but it will be found in every Bentley, Infiniti and Lincoln ever made. If you're in a car with an analog clock and one of the next two features, you're in a luxury vehicle.

Why doesn't Rolls-Royce market the fact that it is one of the world's finest and most elegant vehicle brands?
Rolls-Royce does not advertise since it is not required to do so. Rolls-Royce has spent decades cultivating an image that sells itself, and its experience and quality are enough to make it a powerful name in the business.

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