In this episode, we spoke to Ruchi Verma, a fashion designer who has worked with celebrity designers like Suneet Verma and Gauri & Nainika, and who has modeled for Ignis car. Today, Ruchi runs her own successful brand, AARVIE THE ATELIER, in Bhilai, Chhattisgarh.

Join us as we explore her journey into the world of fashion, the future trends to watch out for, and why vintage fashion is making a comeback. Ruchi shares her thoughts on Bollywood and Hollywood fashion icons like Deepika Padukone, Priyanka Chopra, and Marilyn Monroe, and how influencers like Nancy Tyagi are making waves on the global stage.

We also discussed about Urfi Javed's unique fashion sense and how she carries her bold looks with confidence. Ruchi emphasizes that fashion is deeply individual and that confidence and the ability to carry any style with élan are the true essence of fashion.

In addition, we dive into fashion tips for both men and women, talk about fashion disasters, and hear firsthand stories of the chaos behind the scenes at fashion weeks like Lakme Fashion Week. Don’t miss this insightful conversation on everything fashion!

About the Brand:
AARVIE THE ATELIER is more than just a modern wear brand; it’s a vision brought to life to make runway fashion and luxury accessible to everyone, without compromising on quality or style. The brand was born from a deep understanding of the evolving lifestyle and aesthetics of the new-age woman. ATA doesn’t confine itself to the boundaries of ethnic or Western wear but instead creates a unique blend of both. Each piece is a celebration of contemporary silhouettes, crafted in rich fabrics, adorned with traditional embroideries, and heritage prints that tell a story.

As a brand, ATA carries a distinct identity that resonates deeply with its customers. From the thoughtfully designed logo to the values it upholds, every aspect of ATA is designed to foster trust and loyalty. The emotional connection ATA builds with its customers is at the heart of every ensemble, ensuring that every piece carries a story, a memory, and a sentiment. Consistency is key for ATA, and it shines through every interaction, be it through advertising, customer service, or the final product. This unwavering commitment to excellence ensures that when an ATA customer walks into a room, they stand out, leaving an indelible mark.

Ruchi Verma, the visionary Founder and Principal Creative Director of AARVIE THE ATELIER, is a born designer with nearly six years of experience in the fashion industry. She has worked with renowned designers and retail brands, honing her ability to set trends and inspire her community. Ruchi's passion lies in bringing runway luxury to the everyday woman, ensuring that every piece is affordable yet uncompromised in quality, style, or design. Her expertise in transforming old sarees into modern, never-before-seen silhouettes not only promotes sustainability but also breathes new life into cherished fabrics, turning them into timeless pieces with zero waste.

Note: The views expressed in the video, podcast, interview are solely those of individuals providing them and do not reflect the opinions of Vilasin Vibes or its employees.

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