This is the first ad to feature the popular Old Spice guy Isaiah Mustafa.

Originally aired during the 2010 Super Bowl.

In this epic commercial, Old Spice says that anything is possible when your man switches to their body wash. Isaiah Mustafa stands in the middle of a bathroom set, wrapped in a towel. In one take, the set opens up and now he is on a boat where he has an oyster in his hand with tickets to “that thing you love” and then, suddenly, his hand is full of diamonds. The shot opens up and it turns out he is sitting horseback on a beach. He is “The Man Your Man Could Smell Like”.

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CREDITS

➢ Title: The Man Your Man Could Smell Like

➢ Brand: Old Spice    / oldspice  

➢ Campaign: Smell Like a Man, Man

➢ Product: Old Spice Body Wash

➢ Country: USA

➢ Year: 2010

➢ Actor: Isaiah Mustafa

➢ Advertiser: Procter & Gamble

➢ Advertising Agency: Wieden + Kennedy, Portland, OR

➢ Executive Creative Directors: Mark Fitzloff, Susan Hoffman

➢ Creative Directors: Jason Bagley, Eric Baldwin

➢ Copywriters: Eric Kallman, Craig Allen

➢ Art Directors: Craig Allen, Eric Kallman

➢ Producer: Lindsay Reed

➢ Agency Executive Producer: Ben Grylewicz

➢ Production Company: MJZ

➢ Director: Tom Kuntz

➢ Executive Producer: Jeff Scruton

➢ Line Producer: Pete Vitale

➢ Director of Photgraphy: Neil Shapiro

➢ Agency Producer: Erin Goodsell

➢ Line Producer: Scott Kaplan

➢ Editing Company: Final Cut

➢ Editor: Carlos Arias

➢ VFX & Design: The Mill

➢ Executive Producer: Sue Troyan

➢ VFX Producer: Arielle Davis

➢ Shoot Supervisor: Phil Crowe

➢ 2D Lead Artists: Ant Walsham

➢ 2D Artists: Phil Crowe, Tara DeMarco

➢ Assist: Gavin Camp, Becky Porter, Shane Zinkhon, Steve Cokonis

➢ Post Executive Producer: Saima Awan

➢ Producer: Ari Davis

➢ Mix: Lime Studios

➢ "The Man Your Man Could Smell Like" has won 15 awards.

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The Man Your Man Could Smell Like - Old Spice