In recent surveys of European car shoppers and automobile dealers, Chinese car brands are becoming quickly accepted as a high-quality alternative to European models.

China's carmakers have learned a great deal about the global car markets, largely because foreign brands are in Mainland China, operating factories in the world's largest car market as joint ventures with Chinese companies.

Now Chinese automakers are exporting, and are applying lessons learned. In Europe, Chinese automakers have built out repair and maintenance networks, dramatically improved public perception of their safety and quality features, and partnered with local dealerships. BYD has even won sponsorship rights to the European football championships.

Chinese brands also introduce new models much more quickly than the European counterparts, and offer high-end features in their base models which competitors charge premium pricing for.

Resources and links:

Reuters, How China's EV makers aim to beat Europe's legacy automakers
https://www.reuters.com/business/auto...

Carwow study finds more than a quarter of buyers would consider Chiense vehicles
https://cardealermagazine.co.uk/publi...

Carwow survey, Dealers predict Chinese brands will claim up to 30% of UK’s new car market within five years
https://www.carwow.co.uk/news/7160/de...

Thumbnail image, "China's Game Changers"
https://www.forbes.com/sites/neilwint...

Reuters, European automakers need time, not tariffs, to fend off China competition
https://www.reuters.com/business/auto...

Bloomberg, China’s Great Wall Motor Shuts European HQ and Cuts Jobs
https://www.bloomberg.com/news/articl...

Closing scene, Yuncheng Salt Lake, Shanxi Province