Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast.
She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise.
She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement.
Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.


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Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
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Timestamp:
(00:00) - Journey in Media and Diversity
(09:27) - Utilizing First Party Data for Marketing
(13:35) - Challenges and Solutions in Data Marketing
(18:10) - Navigating Data Solutions and Industry Tips
(28:20) - Gratitude for Mentorship and Education

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Meet Our Guest:
Stefanie Beach
YouTube: ‪@TheDigitalMarketeerPod‬    / @thedigitalmarketeerpod  
Website: https://smbmediaconsulting.com/

Meet The Team:
Hélène Parker - Chief Programmatic Coach
https://www.heleneparker.com/
  / helene-parker  

Learn Programmatic
As a TEAM: https://www.heleneparker.com/workshop/
As a Solo Ninja: https://www.heleneparker.com/course/
Newsletter: https://www.linkedin.com/build-relati...

Programmatic Digest
   / @programmaticdigest  
  / programmatic-digest-podcast  
  / programmaticdigestpodcast  

Manuela Cortes - Co-Host
Programmatic Digest In Espanol
  / manuela-cortes-  



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