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How do you go from selling cocoa on the side to making $100,000 per month? John Nanci did exactly this by launching Chocolate Alchemy, a supplier of cacao beans, roasters, and education for all things chocolate. This chocolate business is the first of its kind, and all it took for John to get started was a $300 bag of beans. The craziest part? He didn’t need to spend a cent on any paid advertisement.

John had a background in science and chemistry, loved experimenting, and was especially drawn to roasting and brewing. When he met with the food engineer from Cadbury and told him his idea to make chocolate from home, the engineer told him it was impossible. John, however, saw it as a challenge.

In this episode, John gives insight on how to achieve an unlimited stream of customers using Autopilot. He also gives the three crucial steps to starting a business yourself, plus the single most important lesson every entrepreneur needs to learn in today’s digital world.

Resources:
https://bit.ly/3WuWoJR - Start or Grow Your Business with UpFlip Academy
https://chocolatealchemy.com - Find Out More About John's Chocolate Business

Timestamps:
00:00 - START
00:40 - Chocolate Alchemy
02:24 - Packaging
04:20 - Quality control
06:14 - Early marketing
07:43 - Decision to go full time
08:40 - Product and Inventory
10:35 - Fan blitz
11:43 - Building supplier relationships
13:25 - Storage area
15:04 - Winnowers
16:13 - Need for multiple shops
17:15 - Organic marketing
18:30 - Revenue curve
20:20 - Importing
21:19 - Cocoa shelf life
22:20 - Pivotal steps to success
23:37 - Coffee roaster
24:29 - B2B vs B2C
25:33 - John’s unique steps
27:57 - “Ask The Alchemist”
29:11 - Brewing cocoa instead of coffee
30:51 - Leadership style
31:30 - Fun facts
32:18 - Biggest challenges
33:20 - Perks of being an entrepreneur
33:54 - Importance of goal setting
34:57 - Advice to fellow entrepreneurs
35:37 - Outro

#chocolate #chocolatebusiness #cocoa