On March 21, the speculation ended as the #NHL announced #Fanatics will replace #Adidas as the official outfitter of on-ice NHL jerseys. The immediate backlash was fierce—and with good reason.

In the finale of the Adidas Aftermath trilogy, I’m taking a closer look at Fanatics and what this new deal means for the look of the league as well as hockey jersey collectors. It’s a short one for now, but it hits all the important points.

▪️ CHAPTERS ▪️
00:00 – Introduction
01:39 – The New Deal
03:32 – What Will Change?
05:46 – Final Thoughts

Adidas Aftermath is a special presentation of the icethetics YouTube channel—written, produced, narrated and edited by Chris Smith.

PART 1 ➡️    • Adidas Aftermath: Who Will Make NHL J...  
PART 2 ➡️    • Adidas Aftermath 2: Who ELSE Could Ma...  

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