In this episode of Impetus Football, we sit down with four passionate young female writers and content creators who are making waves in women’s football media. Genevieve Henry, Freya Ward, Aimee Reynolds, and Morganna King share their personal journeys, from sitting in the press box at their childhood clubs to covering major international teams like the Lionesses. Each writer reflects on the “pinch-me” moments they’ve experienced, from photographing football legends to standing inches away from their sporting heroes. We explore their aspirations—ranging from football management to media production—and the inspiration they’ve drawn from leading figures in the football world, such as Karen Carney and Sam Lewis.

The conversation dives into what needs to change in the women's game: more recognition for lower leagues, increased investment, and battling stereotypes in sports journalism. Through their hard work and dedication, these writers are helping to elevate women’s football to new heights, ensuring that the sport—and the stories surrounding it—get the attention they deserve. Whether it's writing, photographing, or content creation, their passion for women's football shines through every word.