Even Tesla can tell you a thing or two about the fact that the start of series production doesn't always go smoothly, and even if Prof. Reitzel's love for BMW may not have gone as far as to sleep in a sleeping bag in the factory like Elon Musk - that was fine with him too Employer BMW is close to his heart and he did not want to have this experience again with the bumpy series start-up of the new 5 Series E12, which was assembled in the Dingolfing plant.
At that time, Mercedes already had a pilot plant, a kind of small assembly line on which the start of series production could be practiced.
Something like that had to go to Munich! The problem: Reitzle was still a few steps away from the board in the hierarchy and had numerous obstacles who knew how to block his plans, so there was only one solution: go over the intermediate steps and go straight to the chairman of the board.
Here the future development director tells how he made his plans with Eberhard v. Kuenheim has punched through.
Photos: © BMW AG
***
Subscribe to this channel: http://www.youtube.com/subscription_c...
All podcasts and more information are available online at www.alteschule.tv
***
#reitzle #bmw #dingolfing