The Ukrainian startup Swetrix is a provider of traffic analysis services based on the absence of cookies, tracking, and data sales. The startup has a similar range of services to Google, but its mission is to replace it with an open and transparent alternative.

We talked with Andrii Romasyun, the founder and tech lead of Swetrix, about the special feature of his project, about the war, communication with clients and the future of Ukrainian startups. Andrii also shared his own experience of building a business model for a startup and insights that will make the startup successful.

00:00 - 00:20 — Introduction
00:20 - 00:41 — Acquaintance with the guest
00:41 - 1:30 — What is Swetrix
1:30 - 2:55 — When the idea for Switrex came about
2:55 - 4:43 — How Andrii divides responsibilities in his team
4:43 - 6:52 — What sets Swetrix apart from its competitors?
6:52 - 7:36 — How many customers does the startup have now?
7:36 - 9:12 — About the business model of Swetrix and its efficiency
9:12 - 10:20 — Did Swetrix relocate at the beginning of the war?
10:20 - 12:10 — How war in Ukraine has been affecting on Andrii's work?
12:10 - 13:30 — What are the development plans for Svitrex further?
13:30 - 14:35 — Future of Ukrainian startups
14:35 - 16:16 — Two insights which make your startup successful