“The One-77 is yet another car you will never be able to afford. With its appearance, Aston Martin enters the phase of shamelessly making money from those who lead a sinful lifestyle” - this is a quote from an article by Edmunds, published after the premiere of the Aston Martin One-77 prototype at the 2008 Paris Motor Show. Such harsh words, printed by one of the largest automobile online publications in the United States, are well founded, because the premiere of the One-77 - a supercar with a price of more than one million pounds, took place at a time when the world economy has already begun to crack at the seams, foreshadowing the worst financial crisis, the scale of which was comparable only to the Great Depression of the 1930s....