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⏱ Timestamps
00:00 💸 What Does It Cost To Make A Sneaker?
01:28 💡 The Basics
2:13 🏺 The History of Collaborations
4:35 🚀 Athletic Interest Merch powered by Shopify
05:41 🧠 Virgil Abloh
09:16 🤯 The 3% Rule
11:52 🔮 The Future

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
[1] https://www.solereview.com/what-does-...

[2] https://stockx.com/nike-air-force-1-l...

[3] https://www.nssmag.com/en/fashion/182...

[4] https://www.newyorker.com/magazine/20...

[5]    • Virgil Abloh is Saving Luxury With T-...  

[6] https://www.gq.com/story/virgil-abloh...

[7]    • Core Studio Public Lecture: Virgil Ab...  

[8] https://www.readtrung.com/p/nike-tiff...

[9] http://news.bbc.co.uk/2/hi/entertainm...

[10] https://hypebeast.com/2018/10/ben-kel...

[11]    • The DEATH of The Hypebeast Subculture..  

[12] https://www.nytimes.com/2022/02/10/st...

   • VIRGIL ABLOH & OFF-WHITE || Wie hat e...  

#virgilabloh #nike #adidas

This video was sponsored by Shopify.