Join Jim Farley as he explores how drivers' needs and priorities are guiding the future of vehicle technology and reshaping our expectations of cars and trucks.

Now in its 20th year, the Aspen Ideas Festival is the Aspen Institute’s signature summer public event. From June 23-June 29, 2024 more than 300 leaders and innovators gather in the Rocky Mountains to engage in deep and inquisitive discussion of the issues that shape our lives and challenge our times, spanning politics, business, science, the arts, education, and more. #AspenIdeas

For more information about the Aspen Ideas Festival, visit https://www.aspenideas.org.