John Truby is known in Hollywood as a Story Doctor. He has written books, run seminars, and done one on one work to bring great log lines to life. John talks about story quality in the golden age of content and provides a powerful tool with actionable steps to rescue any story.

John shares his story rescue tool and how you can create tension in your work to keep readers engaged. We of course bring this back to business and discuss how "product quality" is critical.