On this week's episode of Roadmap, Rach chats to Thomas, Demi, and Katy about the journey they've been on building Deal Builder. They talk about the importance of feedback loops, the power of combining metrics with relationships, and whether it all 'went to plan'!

00:45 - Intros
01:45 - What is Deal Builder?
03:00 - How did the idea for Deal Builder come about?
05:45 - What stood out from the research in this space?
07:30 - Did you work towards an MVP?
10:15 - Communicating learnings from trials
15:00 - The power of the relationships, inc. the digital retailing customer operations team
22:15 - Did it all go to plan?
28:00 - What are the key lessons learned?
35:30 - What does the future look like?