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This video was re-uploaded after a copyright dispute. It is not monetized.

So what exactly "killed" Sega? The troubling thing about this question is it really cannot be answered in a single video. What can be said is they lost quite a bit of money throughout the 90's. Thanks to the recent leak of the Sega FY1997 Brand Review, and translations of recent statements from former Sega of Japan execs, we now have a much more clear view of Sega's slow bleedout. This video seeks to summarize the important details of the document, how they link to the recent revelations from the SOJ execs, and tie them to the numerous other sources picked up over the years. This shows what went on behind Sega's doors throughout the 5th gen.

SegaFY1997: https://segaretro.org/images/8/8c/Seg...
Shoichiro Irimajiri and other translations: https://mdshock.com/2023/07/10/irimaj...

Thumbnail made by SaturnDave.

Tracklist: https://pastebin.com/raw/kt1d8piZ

00:00:00 Intro
00:04:55 Life
00:15:02 Goal 1
00:19:21 Goal 2
00:28:57 Goal 3
00:33:50 Goal 4
00:36:24 Goal 5
00:40:05 Goal 6
00:46:46 Goal 7
00:52:03 Goal 8
00:54:02 Goal 9
00:54:43 Death