Seminar Economics
Shintaro Higashi Shintaro Higashi
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 Published On Sep 2, 2024

In this solo episode, Shintaro dives deep into the economics of hosting martial arts seminars, drawing from his extensive experience as both a clinician and a gym owner. Shintaro breaks down the various pricing strategies, including flat fees and percentage splits, and discusses how to evaluate the value of a seminar, not just as a moneymaker but as a long-term investment in gym growth and marketing. He also shares personal stories and lessons learned from hosting high-profile athletes and lesser-known but highly skilled teachers. Whether you're a gym owner or a martial arts enthusiast, this episode is packed with insights on how to make seminars work for you.

00:00:00 Introduction
00:01:02 Flat Fee vs. Percentage Splits
00:05:30 Structuring Seminars for Maximum Value
00:07:02 The Role of High-Profile Clinicians
00:10:23 Balancing Marketing and Profit
00:17:30 Using Seminars as Retention Tools

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