Branding expert and lifestyle specialist, Marcella Echavarria, shares tips from her “Crafting Your Brand” program to help international folk artists enhance their brand message and tell their story during and after COVID. Artists will review the basics of branding and building your story, and how branding creates a cohesive message and can increase visibility and success. Following the webinar, artists can complete worksheets to refine and update their brand message and receive feedback from Marcella and the IFAM team.