How many remember Phat Farm clothing? Phat Farm was one of the front runners in a genre at the time known as "urban wear".
Over the years the urban wear label thankfully got shed though, as it laid the groundwork for what streetwear would later become.

But in the proto days of the genre, Phat Farm was one of the main brands to come to mind whenever people thought of rapper related clothing.
Created by Russle Simmions, who today, ehhh, we'll get into that a little bit later. But at the time, Russel had made a name for himself in the music business as one of the pioneers of mainstream rap.

Phat Farm was in the early days, a mainstay brand, they spawned spinoffs and were in just as many locations as brands like Sean John and Fubu
But long before the recent troubles of it's founder, Phat Farm had faded into obscurity. Ever wonder why though? Let's find out.

https://www.takeflight214.com


If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:

What Happened To Crooks and Castles:
https://www.youtube.com/watch/cD-ia...

Happened To Alife:
https://www.youtube.com/watch/6PCDS...

What Happened To Diamond Supply Co. :
https://www.youtube.com/watch/uSwr6...

What Happened To Billionaire Boys Club/Icecream :
https://www.youtube.com/watch/BUlyW...