Alex Balcanquall, Senior Director, Marketplace Strategy & Operations, Cloud Software Group joins the podcast to discuss an overlooked, yet highly integral nuance of Cloud GTM — boots-on-the-ground operations. Alex candidly shares situations from his own Cloud GTM adoption journey that he successfully navigated to achieve incredible revenue growth. With his origins in product management, Alex brings a unique and holistic perspective on -

- The importance of ensuring product workload compatibility with the hyperscalers
- Building an org-specific Cloud GTM Strategy that accounts for the specific preferences of its customers
- The operational underpinnings of multi-cloud, multi-region listings
- Automation tools and hyperscaler resources that businesses should better capitalize on to streamline Cloud GTM management