⁠Eirik Naesje⁠, CEO at ⁠Norkon⁠, talks about the evolving media landscape and how media companies adapt to technological advancements to cope with changing consumer expectations. Eirik shares his observations of successful news publishers who have embraced a collaborative approach with technology firms to tap into skilled and forward-thinking software developers, rather than trying to solve short-term tech challenges in-house.

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