What's the difference between an essence and a serum? Which one is the most effective? In this video I discuss one of the biggest myths surrounding Korean Beauty: the difference between essence and serum (spoiler: it's not what you expect).

You might have heard from some foreign beauty magazines that essences are watery cosmetic products from Asia that are vastly different from a serum. But then why some essences feel so similar to a serum? Today I want to debunk this myth and analyse why beauty brands name their products in a certain way.

Sources and Recommended Readings:

▪ 이지안 , 박규리 , 임상란 , 김은숙 , 김지수 , 김유진, 박지효 저자(글), (2022), "2022 원큐패스 미용사 피부 필기", 다락원.
▪ 시그니처매거진, (2018.11), "화장품 텍스처 궁합", 시그니처매거진. http://www.signaturemg.co.kr/shop/det...

The video is available with English, Italian and Korean subtitles:
🇬🇧 Essence VS Serum: What's the real difference between the two? (Spoiler: it's not what you expect) 🤫
🇮🇹 [SUB ITA] La VERA differenza fra Essenza e Siero nella cosmetica coreana.
🇰🇷 [한글자막] TBC

#koreanskincare #skincare #koreanbeauty

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▌ TIMESTAMPS

0:00 - Intro
0:54 - Are essences really different from serums?
2:23 - Korean definition of "essence"
4:25 - The secret behind cosmetic product names
6:20 - Is it an essence or a serum?
8:31 - How to choose between an essence, serum, toner etc?


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▌ DISCLAIMER

I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in the video.