Choosing the right color palette for UI/UX design can be tough. I struggle at this too! However, with a few simple systems in place, you can now be a pro at creating color palettes that resonate with your target audience. In this video, we talk about how to pick the right colors, what are the color palettes you need, accessibility, tools to get color palette ideas, with real examples!

🔗 Links mentioned
Cultural Color Meanings: https://www.empower-yourself-with-col...
Atlassian Design System: https://atlassian.design/foundations/...
Adobe Color: https://color.adobe.com/
Tint & Shade Generator: maketintsandshades.com
Color Contrast Checker: https://coolors.co
Figma plugin: https://www.figma.com/community/plugi...
Apple Human Interface Guidelines: https://developer.apple.com/design/hu...
mymind color palettes: https://access.mymind.com/colors
Dribbble
Lapa.ninja

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00:00 What to expect
00:35 Pick colors based on your target audience
01:41 The 60-30-10 Rule
02:05 Primary colors
04:06 Secondary colors
04:38 Neutral colors
06:00 Semantic colors
08:27 Accessibility
10:20 Airbnb, Youtube
11:16 Tools for color palette ideas!
12:39 The Checklist