Air New Zealand has raised the bar again with its latest on board safety video, recruiting the All Blacks for a star-studded instructional extravaganza.

The new video, a remix of Will Smith's famous song "Men In Black" from the global film franchise of the same name, features All Blacks' captain Richie McCaw and Dan Carter as Men in Black agents.

Coach Steve Hansen and teammates Kieran Read, Keven Mealamu, Sam Whitelock and Israel Dagg, all star in the video, as well as Kiwi musician Stan Walker.

There are also cameos from Wallabies great David Campese, former England captain Martin Johnson and former Argentinian captain Agustin Pichot