The Persian Gulf is full of small-to medium-sized B2B companies. With the Abraham Accords, they are now open for business with Israeli companies, and this is big news. Business relationships and opportunities that were once off-limits became not only possible but expected. But can you launch a LinkedIn campaign targeting the Persian Gulf and expect leads? Not quite.
Penguin Strategies is partnered with Digital Nexa, the leading digital marketing agency in Dubai in the United Arab Emirates (UAE). Their Managing Director, Andrew Thomas, gave us advice on how to reach this new market who has an unfamiliar culture. . .yet untold opportunities